GOTELLCOMMUNICATIONS

Gotell Press · the roadmap

Seven phases. Twenty-four steps.

This is the full road from first conversation to bookstore signing. Every step lists what you receive at the end of it. Start at step one, or join us at the step you have reached.

01

Foundation

Before a word is written, we decide who the book is for, what it promises and where it sits on the shelf.

  1. Step 01

    Discovery consultation

    A free conversation about your story, your goals and your timeline. You receive a written plan.

    Written planTimeline
  2. Step 02

    Positioning

    Define the ideal reader, the genre and categories, the hook and the tension at the center of the book, and compare similar titles.

    Reader profileHookComparable titles
  3. Step 03

    Book plan

    Working title and subtitle, a chapter-by-chapter outline with the core lesson of each chapter, and weekly targets.

    Chapter outlineWeekly targets
02

Write

Your story gathered and drafted, by you with coaching, or by our ghostwriters in your voice.

  1. Step 04

    Research & interviews

    Gather the people, places, documents and memories the book needs. We record interviews and build a story bank.

    Story bankInterview notes
  2. Step 05

    Drafting

    Write chapter by chapter against weekly word-count targets, with feedback as you go.

    Full first draftWord-count tracker
  3. Step 06

    Ghostwriting (optional)

    Prefer to talk rather than type? We draft every chapter from recorded conversations, in your voice, for your approval.

    Draft in your voice
03

Edit

Several passes, each with a different job, turn a draft into a book.

  1. Step 07

    Developmental edit

    A senior editor reads the whole manuscript for structure, pacing and story, then sends an editorial letter and revision plan.

    Editorial letterRevision plan
  2. Step 08

    Revisions

    Weekly revision rounds with your editor, chapter by chapter, until every chapter is signed off. Longer books can run up to sixteen weeks.

    Chapter sign-off
  3. Step 09

    Copy edit

    Line-level edit for grammar, consistency, facts and style, with a style sheet for the book.

    Style sheetClean manuscript
  4. Step 10

    Beta readers & proofread

    Selected readers give early feedback; a proofreader checks the typeset pages. Quotations and permissions are cleared.

    Reader feedbackFinal proof
04

Design & produce

Your book designed to stand next to the best on the shelf, and checked for every printer.

  1. Step 11

    Cover design

    Front cover, spine and back cover with description, endorsements and barcode, plus a 3D mockup and a short cover reel for promotion.

    Full cover3D mockupsCover reel
  2. Step 12

    Interior layout & artwork

    Typesetting, chapter openers, interior illustrations and front and back matter.

    Typeset interiorInterior artwork
  3. Step 13

    Print-ready files

    Separate, checked files for each edition: Amazon KDP paperback, IngramSpark paperback, IngramSpark hardcover and ePub.

    KDP paperbackIngram paperbackIngram hardcoverePub
  4. Step 14

    Printed proof

    Order physical proof copies and check them page by page before release.

    Approved proof
05

Publish

Your book listed correctly and available worldwide, in your name.

  1. Step 15

    ISBNs & imprint

    ISBNs registered for each format, copyright page and imprint details.

    ISBN per formatCopyright page
  2. Step 16

    Metadata & listing

    Title, subtitle, categories, keywords and a book description written to sell, plus enhanced Amazon content.

    Listing documentBook descriptionA+ content
  3. Step 17

    Distribution

    Upload to Amazon KDP and IngramSpark so the book reaches online stores, bookshops and libraries.

    Live on AmazonLive through Ingram
06

Launch

Build your readers before launch day, then give them a reason to show up.

  1. Step 18

    Author platform

    An author website, email list and social profiles that match the book.

    Author websiteEmail listSocial graphics
  2. Step 19

    Presale & backers

    A presale campaign with backer perks, followed by order tracking and fulfillment of signed copies.

    Presale pageBacker perksFulfillment
  3. Step 20

    Launch team & reviews

    Invite early supporters to a launch team, send advance reader copies and gather honest reviews.

    Launch teamAdvance copiesReviews
  4. Step 21

    Launch week

    A coordinated email, social and personal-outreach push timed to reach the new-release charts.

    Launch calendarEmail sequence
07

Beyond the launch

A book keeps working long after launch day.

  1. Step 22

    Audiobook

    Home-studio setup, voice coaching, recording, re-takes, editing and mastering, with a square audiobook cover.

    Mastered audioAudiobook cover
  2. Step 23

    Media & tour

    A one-page media sheet, podcast and radio outreach, bookstore signings and speaking engagements.

    Media sheetPodcast & radioSignings
  3. Step 24

    Ongoing marketing

    Seasonal promotions, new reviews, speaking and the next book.

    Marketing calendar

Free 30-minute consultation

Your story deserves to be told well.

Tell us where you are, a manuscript, a business, a message, and we will send you a written plan for getting it in front of the right people.

Book a consultation →